Deep Heat were looking to develop a community of like-minded sports fans out of the usual social platforms.
By rewarding real sports fans, Deep Heat’s aim is to reconnect with the fan, bring them back to Facebook and then remind them of why they loved Deep Heat in the first place.
SuperBru is a popular score prediction game song South African sport fans, especially at the start of the SuperRugby season. Pools are started long advance with groups of friends challenging each other for victory – which is more often than not, pride.
Deep Heat gave it’s audience the chance to win R10 000 for having the best rugby mind through the SuperRugby competition.
Through a small amount of targeted media spend the pool grew to over 10, 000 users.
The Deep Heat Facebook page grew by 300%, all of these sports fans with an active interest in what Deep Heat has to offer.
Engagement on the page has doubled, with consumers looking to engage around all sport conversation, especially with regard to the Super15, but also the Cricket World Cup and the Barclays Premier League.
We continue to gain content insights from the conversations we are having with these users.
Cape Town Cycle Tour (CTCT) were to launch a new name that would place them as an internationally exciting race to participate in.
Because of a legacy sponsorship with the Argus, The CTCT is known as ‘The Argus’ to local cyclists.
The Cape Town Cycle Tour Trust, a charity, wanted to deliver this message to South Africa’s most influential cyclists in an inexpensive but effective method.
Content delivery only forms a small part of the journey, consumer engagement through content is important. Although the number of followers is important, it means nothing if they are not engaging.
Sconetent’s greatest aim is to create a community of brand story tellers who help, together with analytics, to create new content and deliver reports that can aid business decisions like product development and consumer behaviour.
The campaign generated all the right kind of wrong interest in the faux PR agency seeing a raise in followers as onlookers began to watch what they stated to be a ‘social media train wreck’ and raising little suspicion among South Africa’s Cycling elite.
The campaign created appeal to the right audience and delivered the correct message a week before the official name change.
Crescent Moon PR is no longer in business but can attribute a reach of 568, 987 in one week.
South African Swimsuit were seeing shrinking numbers in terms of readership and felt the pinch when South African Sports Illustrated closed their doors.
They felt it necessary to explore new forms of revenue as well as a platform from which they could tell their stories independent of another publication.
With the final aim of creating an e-commerce platform to generate new revenue.
For this to happen they would have to appeal to a new audience.
The #BeSexyMe campaign aimed to empower women about what really made them feel beautiful, the intrinsic feeling that made them happy. Whether it was their smile or a day’s exercise we wanted them to express what made them feel happy using the hashtag on popular platforms like Twitter, Facebook and Instagram.
We approached popular South African Bloggers, tempted with #BeSexyMe inspired products that appealed to them through deep research of their social feeds.
#BeSexyMe reach was good generating excellent reach across specific influencers who were looking to change the definition of what is ultimately beautiful.
The campaign saw above the line publicity with some of the word’s top models sharing their views on inner beauty.
South African Swimsuit have since merged with World Swimsuit, and are continually developing the brand to move toward an e-commerce platform.
YummyPets is a social network exclusively run for pets, by pet parents. The platform was created in France and has amassed over 500 000 users in France.
For this platform to be successful and generate interest from potential investors, it must gain international success by developing an English user base.
It is also difficult for a start-up to allocate the small amount of funds they have correctly to make certain they receive the very best R.O.I
Through a long process of client meetings via Skype we have begun to develop the kind of relationship necessary to create excellent content on the page, even though the client is in France.
Because os the language barrier a large portion of the work has had to be refining the content on the site to make it grammatically correct.
The Facebook page has grown by 250% over three months
Engagement rates on the page have developed by 40%
English users on yummypets.com has grown by 370%
BOUNCE was brought to South Africa from Australia. It is a trampoline park built to include everybody. BOUNCE wanted to recruit awesome staff that fit within the brand profile, as well as drive interest in the opening of an awesome new venue for entertainment in JHB.
The perceived cost of engagement on Facebook is too high, at R4 per like it is nearly impossible to justify the cost, unless the user is engaging.
By following the simple ideals of SconeTent, we looked at providing stellar content, targeted media and community management to engage the communities in a way that would create and generate excellent genuine interest.
We also understood the very important ZMOT as a selling tool as well as a branding and education around the brand.
In 3 Months.
30, 000 Facebook Likes
R0,50 per like
Engagement rate of 25%
2025 Fans on Instagram