Images

As with all the other social media platforms you’re utilising for your business, the quality of your images should never be compromised.

Once you have your posts planned out, it’s a good idea to make sure all of your images are the correct sizes, you can resize images on free platforms like Canva or you can get a professional graphic designer to do it for you.

If you’re not using an agency for your social media content and you’re doing it yourself, it’s a good idea to look at using a freelance designer to handle your images for you.

Copy

As LinkedIn is the more serious platform, your copy and posts should be informative and a bit more serious. Humorous posts that would work on Facebook wouldn’t necessarily work on this platform. Keep interesting facts and information about your business for LinkedIn.

It is best to use simple language and to make sure your spelling in impecable. Double check your links to make sure they’re not faulty.

It is a good idea to post something different every now and then, remember to still keep these posts professional and somewhat related to your business and the field that you’re in.

Media

There are a few different ways in which you can run ads on LinkedIn. Firstly, you can run native ads which appear in people’s news feeds. All you have to do once you’ve created your company profile is to sign into campaign manager and follow the steps from there. See more about this here. Use this option if you’re boosting more generally.

Another boosting option is to send messages straight to your target audience’s inbox, see more about the Sponsored InMail option here. This is a great option to use if you want to be more specific with who you’re targeting.

The targeting on LinkedIn in general is great as you can use demographic data from real users to target the right audience. You options include job titles, industries and seniority for example.

Timing

According to Sprout Social, the best times to post on LinkedIn are:

  • Tuesday 9am
  • Wednesdays 11am & 4pm
  • Thursdays 2pm

It’s not a bad idea to stick to these times as the research has been done for you already. We would recommend posting 3 times a week, unless you have a lot to say that’s relevant, then post once a day. Don’t let your account go stagnant, make sure there is some activity.